Todd Pinkerton

about

When people hear the word ’startup’ , they often think of a new small company trying to make it in the big world of business. I like to think the word means “trying something no one else has done before.” While many startups do follow in the footsteps of others — creating a better version of an existing product, or providing great customer service — the most intesting ones are those that step off the beaten path, and try something different. Many entrepreneurs phrase this as ‘trying to change the world’.
I don’t think that’s far off the mark.
It may be a small change, or applicable to only a small group of people, but the goal is laudable — to change the wya people think, or work, or play, or see the world. To have that impact on humanity is an awesome lure for some, and it certainly is for me.
I’ve worked in a variety of environments during my career thus far, from very big to very small. It’s been the small companies, the startups, the two-guys-in-a-garage-eating-only-ramen-noodles that have been the most rewarding (and most challenging) to me. I’ve started this blog to discuss some of the issues surrounding this exciting world — from challenges to rewards, from the technology involved to the more human element.
If you’re one of us — one who enjoys the challenges of swimming upstream, the oportunity to do something new, to change the world — then I hope you’ll enjoy reading and contributing to this unfolding story.

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